Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into the business model. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and all other stake holders.
In essence, CSR is a guideline for what the company stands for and will uphold to its customers. This approach has created a new triple bottom line approach. Previously, companies would solely focus on profit as their bottom line. However, the triple bottom line places equal emphasis on three pillars: profit, community and planet.
So how do you, as a company, look after the community and planet, in addition to looking after profit margins?
These two ‘pillars’ go hand-in-hand, because as you help the community go green, you ensure that you become more environmentally friendly. Here are five ways to help the community and, therefore, planet:
• Recycling plastic, glass and paper projects
• Run ‘Go Green’ education programs
• Organise community donation drives of all old clothes, shoes and appliances
• Organise carpools and buses to collect and drop kids off at school and extra mural activities
• Encourage communities to buy local produce
So how do you ‘Go-Green’ at work?
In order to set a good example for the community, you need to change your company practises to fit into your new CSR approach. Here are five ways to become for environmentally friendly at work:
• Reduce printing
• Reduce paper
• Conserve your computers energy
• Switch to energy efficient light bulbs
• Travel Green
Number One – Reduce Printing
The printer is one of the most used items in the office. Every day it prints out faxes, emails and scans documents. Here are some ways in which to make your printer greener:
• One – Do not print in colour.
• Two – Use double-sided copying for printing.
• Three – Recycle ink and toner cartridges
• Four – Purchase a printer with an energy star rating, it will save in both energy and office space.
Number Two – Reduce Paper
Do you really need to print out every email and hand-out? Reduce your paper usage in three ways:
• One – Keep copies of important meeting notes, emails and other documents on your computer
• Two – Review documents and proposals on the computer instead of printing it out
• Three – Use old paper for notes and writing down messages
Number Three – Conserve Your Computer’s Energy
For most people with a desk job the computer is an absolute necessity. Ensure that you conserve energy at work in four ways:
• One – Switch your computer onto energy saving mode
• Two – Set the computer to sleep mode when not in use
• Three – Switch to a laptop: it uses less power to operate than a standard desktop computer
• Four – Turn off your computer overnight or when you will be away from it for an extended period of time.
Number Four – Switch To Energy Efficient Light Bulbs
Compact fluorescent bulbs use seventy-five percent less energy than incandescent bulbs, and they last ten times longer. You save on energy costs, replacement bulb costs, and reduce waste by using them. These light bulbs come in all sizes and wattages, and offer soft sheens that aren’t as garishly fluorescent as their previous counterparts. No conversion of equipment is necessary; any light that uses an incandescent bulb can immediately take a compact fluorescent bulb. Therefore, it makes sense to start using fluorescent bulbs.
Number Five – Travel Green
All company employees start and end the day using a vehicle. Cars emit tons of carbon dioxide into the air, contributing to greenhouse gases. Here are five green ways to travel to work:
• One – Carpool with co-workers in your area
• Two – Take the bus or train to work
• Three – Invest in a hybrid vehicle
• Four – If you live close-by, walk or cycle to work
• Five – If possible, work one day a week from home. Ensure that all your phone calls and emails are redirected to your home.
When going green, ensure that you market your products and services in the same way. Contact your local digital marketing company and have them explain the benefits of online marketing. Remember to be aware of your triple bottom line: profit, people and planet.
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